I spend a lot of time out on the water in my Moth boat, a high performance machine that never fails me. I look for that same level of high performance elsewhere in my life too, like at the restaurants I visit, the hotels where I stay, and even the companies and ventures in which I invest my money.
Information has always been a valuable trading commodity. This was true in the past, it is true in the present, and I’d bet good money it will continue to be true in the future as well. Knowledge is power, or so they say. Well, I’m here to tell you that knowledge is also a sound investment for those looking to boost their portfolio and increase their profits.
I’m talking about investing in data centers. There are so many videos, songs, presentations, charts, movies, games and other files on the Internet, too many items for anyone to list them all, really. All of that data has to be stored somewhere in order to be retrieved at a later date. The data centers where this information is stored are constantly growing, or being joined by new data centers as more and more data is created.
To nail down an example, let’s look at cloud computing. Lots of people talk about “The Cloud” these days, but what is it, really? Essentially, it is a data center, or more like multiple data centers, where people store information they will want to access later from another computer, tablet, phone or other device. Once uploaded to the cloud, information can be accessed from anywhere a person is able to get an Internet connection.
There is no actual cloud. It’s a bunch of servers in several different sites, and it’s also not the only service of its kind available. I’ve actually invested in creating a handful of data centers in various locations around Europe, and each of these might be considered “The Cloud” by the people using them. I’m really more of an investor than a tech savvy guy though, so naturally I delegate conceptualization and development assignments to my partner, Citrus Solutions.
Anyone else looking to set up a data center might want to give them some consideration too. Data is a booming business that will only continue to grow as time passes, with more new data centers popping up regularly, not just in Europe, but in locations all over the face of the globe.
There is one last thing I think I should mention, since it’s a big part of the cost of running any data center. Those servers generate a lot of heat, especially if you’ve got a popular data center where lots of people store stuff, a place many people access often. Refrigeration becomes necessary for these machines to run without overheating and breaking down, and keeping a warehouse full of servers cool can be quite costly. In my experience, it is most cost-effective to build data centers below the ground, where outside heat sources (the sun) won’t add more to your monthly operating costs.